JETSET Pilates expands Tampa Bay footprint with Lakewood Ranch studio

JETSET Pilates has opened its latest studio in Lakewood Ranch, Florida. This site represents the brand's fifth location in the Tampa Bay area and its first expansion into the Sarasota-Bradenton region.

The opening is part of a larger franchise agreement that includes plans for 15 locations across the Tampa Bay and Sarasota markets. This development strategy targets high-growth areas in Florida to increase the brand's density in the regional fitness sector.

Pure Form Studios, the franchise group behind the expansion, expects to continue site selection efforts to fulfill the remainder of the development agreement. The move aligns with broader trends in the boutique fitness industry, which has seen an increase in regional studio cluster development.