JINRO Launches First Global Campaign Featuring V of BTS
Soju brand JINRO has initiated its first global campaign, "My Favorite JINRO," with BTS member V as the global ambassador. The campaign celebrates shared everyday moments.
Seoul, South Korea – JINRO, the world's largest soju brand, has unveiled its first global campaign titled "My Favorite JINRO," featuring V from global pop icon BTS as its ambassador. Through this collaboration, JINRO aims to communicate its brand values more accessibly and share the joy of everyday moments with consumers worldwide.
The campaign kicks off with the release of a hero film that highlights V's effortless charm and the brand's core values. In the coming months, the "My Favorite JINRO" initiative will include a wide range of marketing activities, such as digital content, consumer engagement events, and offline promotions, intended to foster a closer connection with its global audience.
The hero film showcases V's magnetic charisma and his relaxed, humorous appeal through carefully crafted visuals. The narrative follows V mistakenly arriving at the wrong party, leading to an unexpected gathering where guests from both events join V in enjoying JINRO. This storyline emphasizes JINRO's youthful, trend-setting image and its message of bringing people together and creating special moments.
Symbolic elements within the film also reflect JINRO's global development strategy. Specific references within the film allude to the brand's current product lines and future plans for flavor expansion, aiming to enhance its competitiveness by catering to diverse consumer preferences. JINRO intends to solidify its position in the global beverage market through these efforts.
"'My Favorite JINRO' is JINRO's first global campaign implemented with our global ambassador, V of BTS," stated Jung-ho Hwang, Head of the Overseas Business Department at HiteJinro. "We will continue to strengthen our presence in the global alcohol beverage market and develop consumer touchpoints worldwide to further enhance JINRO's competitiveness as Korea's representative soju brand."