Jinro Launches First Global Campaign 'My Favorite Jinro' with BTS Member V

Seoul, South Korea – Jinro, a leading global seller of soju beverages, has launched its inaugural worldwide campaign titled "My Favorite Jinro." The campaign features V, a member of the globally renowned group BTS, as its international ambassador. Jinro aims to communicate its brand values more accessibly and share the joy of everyday moments with consumers globally through this initiative.

The campaign commences with the premiere of its main advertisement, highlighting V's charisma and the brand's core values. Through "My Favorite Jinro," Jinro plans to roll out a variety of marketing activities, including digital content, consumer engagement events, and offline promotions targeting a worldwide audience. The advertisement depicts V accidentally attending the wrong party, leading to an unexpected gathering where guests from both events come together to enjoy Jinro. This narrative is intended to convey Jinro's youthful and trendy image while reinforcing its message of connection.

Symbolic elements within the advertisement also represent Jinro's global expansion strategy. The designation "Room 306" refers to the three standard soju products and six flavored varieties currently available internationally. "Room 307" signifies Jinro's plan to expand its flavored soju offerings to seven or more options. By continuously introducing products that reflect diverse consumer preferences, Jinro seeks to enhance its brand's competitiveness.

The campaign video is accessible via Jinro's official global YouTube, Instagram, and Facebook channels. Jung-ho Hwang, Director of International Business at HiteJinro, stated that the "My Favorite Jinro" campaign marks Jinro's first global effort with an international ambassador, aiming to present the brand in a more engaging and approachable manner. The company intends to further expand its presence in key global alcoholic beverage markets and deepen consumer connections worldwide.