JINRO launches first global campaign with BTS member V
Soju brand JINRO has initiated its first global campaign, "My Favorite JINRO," featuring V from the K-pop group BTS as its international ambassador. The campaign aims to connect with consumers worldwide and share brand values.
JINRO, the world's leading soju brand, has unveiled its first global campaign, "My Favorite JINRO," featuring V from the globally popular K-pop group BTS as its international ambassador. The campaign intends to convey the brand's values and share the joy of everyday moments with consumers worldwide.
The campaign kicked off with the premiere of its main video, showcasing V's charisma and JINRO's brand messaging. The video follows V arriving at an unexpected gathering, leading to guests from different parties coming together to enjoy JINRO. This narrative aims to highlight JINRO's youthful and progressive image while reinforcing the brand's message of bringing people together for special moments.
The campaign video also incorporates symbolic elements reflecting JINRO's global expansion strategy. "Room 306" references the brand's current three standard and six flavored soju products, while "Room 307" signifies plans to expand the flavored soju line to seven or more varieties. By continuing to introduce products that mirror diverse global consumer preferences, JINRO seeks to enhance its brand competitiveness.
In addition to the video, the "My Favorite JINRO" campaign will roll out various promotional activities, including digital content, consumer engagement events, and offline promotions. JINRO has also introduced "Fill The Moment" as its new global slogan, embodying the brand's philosophy of infusing everyday life with presence, warmth, and human energy through shared experiences.