JINRO Launches First Global "My Favorite JINRO" Campaign with BTS Member V

JINRO, a leading global soju brand, has launched its inaugural worldwide marketing campaign titled "My Favorite JINRO," featuring V, a member of the globally popular South Korean group BTS. The campaign was developed to communicate JINRO's brand values in a more accessible manner and to share the joy of everyday moments with consumers globally.

The campaign kicked off with the premiere of a main promotional film that showcases V's charismatic charm and the brand's identity. The film depicts an unexpected turn of events where V accidentally arrives at the wrong party, leading to a connection with guests from both gatherings enjoying JINRO together. This narrative aims to convey JINRO's youthful and trendy image while reinforcing its message of bringing people together.

Symbolic elements within the film also reference JINRO's global expansion strategy. Room numbers 306 and 307 allude to the brand's current and planned product offerings, including intentions to expand its flavored soju range. JINRO is focused on enhancing its brand competitiveness by continuously introducing products that reflect diverse global consumer preferences.

In addition to the promotional film, the "My Favorite JINRO" campaign will feature a range of marketing initiatives, including digital content, consumer engagement events, and offline promotions. The brand also introduced a new global slogan, "Fill the Moment," designed to encapsulate JINRO's philosophy of adding presence, warmth, and human energy to daily experiences.

Founded in 1924, JINRO is a representative Korean soju brand, recognized as the world's number one soju and one of the best-selling spirits globally. The company seeks to strengthen its position in the international spirits market by expanding consumer touchpoints worldwide.