Jio Adjusts RCS Business Messaging Rates for iPhone Users

Reliance Jio has implemented a new pricing model for rich communication services (RCS) business messaging, enabling brands to send marketing, transactional, and one-time password (OTP) messages to iPhone users within its network.

The new rates, effective September 1, differentiate charges: marketing messages will cost between ₹0.27-0.30, transactional messages ₹0.25, and OTPs ₹0.11-0.16 per message. This replaces Jio's previous flat rate of ₹0.08-0.10 per message.

This change follows Apple's expanded support for business RCS on iPhones, achieved through partnerships with telecom operators. While Apple enables consumer RCS for inter-user messaging across platforms, business RCS facilitates application-to-person (A2P) communication from companies to their customers.

Apple began supporting RCS on iPhones with iOS 18, with operator-dependent availability. Jio was among the first Indian operators to offer RCS to iPhone users via its 2025 partnership with Apple. Pricing for business RCS is set by individual operators, not Apple or Google.

The move provides businesses with another channel for customer engagement, leveraging RCS features like verified profiles, rich media, and interactive buttons delivered through native messaging apps. This development aligns with growing RCS adoption in India, particularly within financial services.