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Johnnie Walker Releases Limited Edition Black Label Bottle Featuring Sabrina Carpenter

Johnnie Walker has launched a limited edition Black Label bottle designed in collaboration with singer Sabrina Carpenter. This partnership aims to blend the heritage of the whisky brand with contemporary pop culture.

8 September 2026
Johnnie Walker Releases Limited Edition Black Label Bottle Featuring Sabrina Carpenter

Whisky producer Johnnie Walker has released a limited edition Black Label bottle designed in collaboration with singer Sabrina Carpenter. The uniquely designed bottle seeks to attract new consumer segments by merging the classic whisky with a recognizable pop culture figure.

The launch is part of Johnnie Walker's strategy to refresh its brand identity and appeal to a younger demographic. The collaboration with the popular artist is intended to generate interest among both whisky enthusiasts and Carpenter's fanbase. Specific details regarding the bottle's availability and pricing have not yet been disclosed.

Johnnie Walker is one of the world's most recognized brands of Scotch whisky, with its Black Label blend being a flagship product. Sabrina Carpenter is an American singer and actress who has gained significant popularity, particularly among younger audiences.

Original source: prnewswire.com