Jones Soda and Crayola Launch Limited-Edition Collaboration

Jones Soda Co. is launching a limited-edition "Crayola x Jones Soda" 6-pack, a collaboration with Crayola, to mark its 30th anniversary "Dirty 30" celebration. The specialty product is scheduled to hit retail shelves and online stores during the upcoming back-to-school summer season.

The collaboration is part of Jones Soda's year-long celebration, recognizing three decades of unique flavors and consumer-driven engagement. The company has a strategy of building momentum through selective brand partnerships that align with its identity, including creativity, color, and nostalgia.

This year's 6-pack features a refreshed design with a color palette that reflects Jones Soda's bold aesthetic, while leveraging Crayola's broad consumer recognition. The limited-edition release will be available at retailers nationwide and through Jones Soda's direct-to-consumer website. The retail version includes six bottles and a collectible box, while online orders will include the 6-pack, coloring pages, and crayons.

The 6-pack will feature six distinct flavors, each inspired by a Crayola color. A new flavor, "Fruit Punch Soda," is introduced, inspired by the Crayola color "Razzmatazz." Other flavors include "Orange & Cream" inspired by "Sunset Orange" and "Green Apple" inspired by "Granny Smith Apple." Scott Harvey, CEO of Jones Soda, stated the collaboration is an authentic partnership fitting for the anniversary.

Jones Soda aims to deepen consumer engagement and expand brand relevance through such limited-edition releases and collaborations. The company is utilizing these efforts to connect with consumers during key seasonal shopping periods. The Crayola x Jones Soda 6-pack will be available for a limited time.