Jukin Media Founder Jonathan Skogmo Pivots to Real-World Experiences
Jonathan Skogmo, who built viral content company Jukin Media, is shifting focus from digital to the physical world. He has acquired the travel brand LOST iN.
Jonathan Skogmo, the founder of Jukin Media, a company instrumental in commercializing viral user-generated content, is making a strategic move away from digital media and towards real-world experiences. Having previously sold Jukin Media for a nine-figure sum, Skogmo believes the proliferation of AI-generated content will devalue digital attention.
"The internet turned content into a commodity, and AI is about to render digital attention worthless," Skogmo stated. "While everyone else is racing to automate the next billion synthetic impressions, I’m acquiring real estate in human memory."
Guided by this philosophy, Skogmo has acquired LOST iN, a travel brand known for its user-curated city guides featuring local artists, chefs, and influencers.
This pivot reflects a broader trend of businesses seeking to cut through digital noise by offering authentic, tangible, or deeply personal interactions. Skogmo's prior success with Jukin Media demonstrates his ability to identify and capitalize on emerging media trends, but his new strategy signals a reevaluation of what constitutes valuable content.