Jung Saem Mool Beauty Launches at Sephora With Times Square Activation

Korean makeup artistry brand Jung Saem Mool Beauty has launched its products at Sephora in New York. The launch includes 10 exclusive cushion shades and a nationwide consumer campaign spanning New York and Los Angeles.

The brand is known for its signature "Glass Skin" artistry, which aims to create a dewy, translucent skin effect. To commemorate the Sephora launch, the brand executed a prominent advertising takeover in New York's Times Square, highlighting its presence and offerings.

Jung Saem Mool Beauty, established by acclaimed makeup artist Jung Saem Mool, has garnered international recognition for its high-quality products and artistic approach to makeup.

The consumer activation extends to Los Angeles, bringing the brand's offerings to a wider American audience. This launch signifies an expansion for the brand into the U.S. retail market.