K-pop Group LE SSERAFIM Features in Rakuten Viki's New Brand Campaign
Asian entertainment streamer Rakuten Viki has launched a new brand campaign featuring K-pop group LE SSERAFIM. The campaign celebrates the passionate, global fanbase driving the popularity of Asian content.
San Mateo, Calif. – October 14, 2026 – Rakuten Viki, a leading platform for Asian entertainment, has launched a new brand campaign featuring global K-pop group LE SSERAFIM. The "Viki Pass It On" campaign aims to celebrate the passionate fanbase fueling the rapid global growth of Asian entertainment. Promotional videos will be distributed across CTV, social media, and digital channels.
As part of the campaign, LE SSERAFIM has curated an exclusive watchlist of their favorite Asian series for Viki subscribers. Viki, which has nearly 130 million registered users, seeks to engage new audiences and solidify its position in the Asian content market. The service has also recently introduced original productions.
Developed in collaboration with the creative agency UNFOLD, the campaign is rolling out in the U.S. and other key international markets. It highlights the spread of fan culture and the excitement of discovering and sharing content with friends, which is central to the appeal of Asian entertainment.
Karen Paek, vice president of Marketing at Viki, stated that the campaign is a tribute to the fans who have enabled Asian entertainment, including K-pop and dramas, to reach a vast international audience. LE SSERAFIM is a K-pop group formed in 2022 and is currently on a world tour, having recently performed at events such as the iHeartRadio Music Festival.