KAILAS to Sponsor FWT China Series

Outdoor apparel manufacturer KAILAS has been announced as the main sponsor for the FWT China Series. The partnership will commence with the upcoming competition season, focusing on advancing freeride skiing in China.

The sponsorship aligns the KAILAS brand with the internationally recognized Freeride World Tour concept, which features world-class freeride athletes competing in challenging mountain environments. The FWT China Series serves as a component of the broader global tour, providing a platform for both Chinese and international competitors.

A launch event, "BEYOND THE GATE," was held in Guangzhou to signify the beginning of the series. The collaboration is expected to enhance the sport's visibility and attract new participants and audiences in the Chinese market.

KAILAS, specializing in high-performance outdoor and mountaineering gear, aims to leverage this sponsorship to solidify its presence in the rapidly expanding market for outdoor activities.