KANEBO selects Eastman's recyclable material for luxury packaging overcaps
Cosmetics brand KANEBO will use Eastman's new recyclable specialty plastic for overcaps on luxury products. The selection is based on the material's aesthetics, strength, and environmental profile.
Japanese cosmetics brand KANEBO has chosen Eastman Cristal™ One IM812 specialty PET resin for use in the overcaps of its luxury makeup products. This material provides a combination of aesthetic appeal, structural integrity, and recyclability, meeting the brand's demanding specifications.
The selection, announced from Kingsport, Tennessee, on August 6, 2026, highlights the suitability of Eastman Cristal™ One IM812 for packaging that requires high quality and visual attractiveness. The material's recyclability is a key factor as KANEBO aims to enhance the environmental footprint of its products.
The new material allows for the creation of sophisticated and durable packaging that maintains product value and the brand's premium image. Eastman states that the material is well-suited for the cosmetics industry's rigorous applications where both design and performance are critical.
KANEBO's decision reflects a broader trend among luxury brands to incorporate responsible and sustainable materials as an increasingly important component of brand identity and consumer expectations.