Kareena Kapoor Invests In D2C Footwear Brand Fizzy Goblet

D2C footwear and accessories brand Fizzy Goblet has announced actor Kareena Kapoor Khan has joined as a strategic investor. Kapoor, who has served as the brand ambassador since April 2022, will now take on a broader role.

The financial terms of the investment were not disclosed. The company stated the move aligns with its expansion plans for offline and online presence across India and its international growth strategy.

Beyond marketing, Kapoor will participate in the brand's design selection process and help drive awareness in both domestic and global markets. This follows a trend of celebrities investing in consumer brands, moving beyond mere endorsements to strategic partnerships.

Founded in 2013 by Laksheeta Govil, Fizzy Goblet designs and manufactures footwear and accessories in India. The brand has expanded its offerings from traditional Indian styles to include heels, loafers, sneakers, and handbags.

Fizzy Goblet operates 16 stores and an e-commerce platform, reporting an annual revenue run rate of approximately ₹60 crore and targeting over ₹100 crore in the next year. The company also ships products internationally to countries including the US, UK, and UAE.