Katrin hygiene brand unveils updated identity
Metsä Group's hygiene brand, Katrin, has launched a renewed brand expression. The update focuses on sharper visuals, stronger messaging, and increased visibility in the market.
Katrin, a hygiene products brand owned by Metsä Group, has announced a revamped brand identity. The initiative aims to enhance clarity in communication and strengthen the brand's market recognition.
The brand refresh includes refined visual elements and more direct messaging, intended to simplify the process for customers when choosing, promoting, and selling hygiene solutions. Metsä Group states this is a strategic evolution placing customer needs at its core.
Katrin highlights that the new brand platform is designed to cut through market noise and present clearer benefits. The objective is to help customers differentiate themselves in competitive landscapes and remain top-of-mind as a trusted, future-focused brand.
Furthermore, the brand seeks to clarify partnerships through its sharpened messaging and updated identity. By combining global brand strength with agile local operations, Katrin aims to provide support tailored to market needs and business proximity.
Katrin is part of Metsä Group, a company in the forest industry. The brand's signature red color is presented as a symbol of passion for hygiene, dedication to future-proof solutions, and commitment to consistent supply.