KAYALI Brings YUM Collection to College Campuses

Beauty brand KAYALI has brought its new YUM Lip & Body Collection to college students through a five-stop "KAYALI Café Tour." The tour, which took place in September 2026 in partnership with Sephora, visited five locations across the United States, aiming to connect with consumers directly on university campuses.

Tour stops included the University of Mississippi, Nashville's Fifth & Broadway, Austin's Domain Northside, Spelman College, and Alabama A&M University. The events offered opportunities to explore the new Cashmere Kiss Lip Balm and Silk Soufflé Body Cream, inspired by popular YUM fragrances. Attendees could also experience product samples, fragrance-inspired beverages, and receive complimentary bottle engraving with purchases.

The tour attracted over 3,689 attendees, including consumers and influencers. Social media content related to the tour garnered an estimated 277,000 views. KAYALI, founded by Mona Kattan in 2018, focuses on creating immersive experiences centered around fragrance.

The YUM Lip & Body Collection, featuring the Cashmere Kiss Lip Balm and Silk Soufflé Body Cream, is now available at Sephora stores, Sephora at Kohl's locations, and online in the U.S.