KBR Updates Brand to Reflect Current Organization
KBR, Inc. has unveiled a new logo and website designed to reflect its transformed profile and future direction. The rebranding emphasizes digitalization and global operations.
Engineering and technology solutions firm KBR, Inc. has introduced a new logo and website, reflecting its evolving business strategy and organizational changes. The rebranding aims to align the company's external image with its current capabilities and future aspirations.
The updated brand identity features a new logo incorporating squares, which symbolize KBR's focus on digitalization. The colors of these squares represent different operating environments: green for land, dark blue for water, light blue for sky, and black for outer space. The depiction of Earth from space signifies the company's global reach.
According to the company, the sun element in the logo represents continuous operations, highlighting KBR's worldwide presence and the constant work of its teams to meet client needs. The new look is intended to convey the organization's dynamism and modern approach.
"This is a new chapter for KBR, and this fresh look reflects the dynamic organization we are today," said KBR President and CEO Stuart Bradie. He added that while the essence of the company remains unchanged, its presentation has been updated to reflect the present and future.