Kendra Scott launches holiday marketing campaign
Jewelry retailer Kendra Scott has debuted "Long Live Joy," a digital campaign featuring three holiday collections and singer-songwriter Justine Skye.
The campaign, launched November 4, introduces new jewelry designs categorized into Celestial, Radiance, and Botanical themes. The rollout relies on digital video content and photography to showcase these collections, using a carousel-themed visual narrative to highlight the craftsmanship of the pieces.
Developed with production house Invisible Dynamics and director Andrew Thomas Huang, the project represents a shift in the brand’s visual strategy. Kendra Scott CEO Chris Blakeslee noted that the campaign is designed to emphasize the brand’s focus on customer experience as the company prepares for its 25th anniversary.
This initiative comes as the retailer continues to emphasize its traditional blend of fashion and charitable outreach during the high-traffic holiday shopping season.