Kering and YOOX complete launch of six luxury brand online stores
Kering and YOOX Group have finalized the launch of six brand-specific e-commerce sites as part of a joint venture established in 2012.
Luxury conglomerate Kering and digital partner YOOX Group have officially completed the rollout of dedicated online stores for six of Kering's brands: Alexander McQueen, Balenciaga, Bottega Veneta, Saint Laurent, Sergio Rossi, and Stella McCartney. All sites were launched by the end of June 2013, meeting the target set at the inception of their joint venture in August 2012.
The business model delegates creative and brand-specific tasks—such as product assortment, editorial content, and art direction—to the individual fashion houses. YOOX Group provides the technical backend, including the e-commerce platform, digital production, customer care, and logistics infrastructure.
This partnership allows Kering to leverage YOOX's specialized digital retail expertise to reach global consumers. By outsourcing the complex logistical and technical requirements of international online retail, the luxury group aims to scale its digital presence while retaining direct control over brand identity.