Kering participates in China International Import Expo for second year

Luxury group Kering participated in the China International Import Expo (CIIE) for the second year in a row. The participation highlighted the group's signature "Empowering Imagination" and its strategic vision of "Modern Luxury," alongside its biodiversity initiatives.

Cai Jinqing, President of Kering Greater China, stated that the expo provides a significant opportunity to present Kering's perspective on the luxury industry's evolution and its contribution to a sustainable future. He also expressed a desire to enhance partnerships with business associates and stakeholders in China.

The Kering pavilion, designed by Buro Ole Scheeren, was an evolution of the previous year's concept, emphasizing environmental stewardship. The design reused 66 percent of the total material weight. The exhibition featured a blend of fashion pieces from Kering's brands, multimedia installations, and artistic displays.

Highlights from Kering's Maisons included Gucci's Dionysus bags, Saint Laurent's Spring/Summer 2021 men's collection, Bottega Veneta's Wardrobe 01 tote, Balenciaga dresses from the 1960s and 2020, Alexander McQueen's Autumn/Winter 2020 collections, Brioni's 75th-anniversary collection, Boucheron's Goutte de Ciel necklace, jewelry from Pomellato and Qeelin, and watches from Ulysse Nardin and Girard-Perregaux. Ulysse Nardin launched a limited edition with panda-inspired design, while Girard-Perregaux showcased its heritage in watchmaking.