Kering Partners with 0-93. Lab to Support Young Creatives in Seine-Saint-Denis

Luxury group Kering has partnered with the non-profit cultural initiative 0-93. Lab to create pathways for young creatives in the Greater Paris area into the luxury industry.

Founded in 2019 by designer Bastien J. Laurent, 0-93. Lab focuses on making fashion design and visual arts more accessible. The organization has provided free workshops and cultural events aimed at inspiring and training young creators in and around Aulnay-sous-Bois.

With Kering's support, 0-93. Lab will open a new 325-square-meter creative space in the Cité des 3000 district of Aulnay-sous-Bois. This facility will be equipped for practices such as sewing, dyeing, and photography, with the goal of introducing local youth to careers in fashion and design.

The partnership includes mentorship programs and workshops connecting Kering employees with young talents. Last July, participants from 0-93. Lab used Balenciaga fabrics to create costumes for a ballet performance at the Opéra de Paris. In 2025, the collaboration will expand to include workshops directly involving Balenciaga's creative teams and the young artists.