Kesko Recognized for Developing MSC-Certified Fish Products

Kesko Recognized for Developing MSC-Certified Fish Products

Kesko (K Group) has been awarded the Nordic Retailer Award by the international MSC (Marine Stewardship Council) fish and seafood certification program. The recognition is for the company's efforts in developing its selection of certified fish products.

The award was presented at the Nordic Seafood Futures event in Malmö, Sweden, on October 7. Kesko was among eleven finalists from various Nordic countries. The Retailer Award specifically honors grocery retailers that offer MSC-certified fish in their product ranges.

Kesko was recognized for its leading position in the Finnish market regarding the breadth and volume of its certified fish offerings. The company stated that continuous investment has led to a steady year-on-year increase in MSC-labelled products. Additionally, Kesko was noted as the only Nordic retailer among the finalists whose certified fish volume has shown consistent growth throughout the reviewed period.

Further justification for the award included Kesko having the highest volume of MSC-labelled fish per capita among Nordic grocery retailers. The company's practice of removing uncertified products when a fishery's certification is temporarily suspended was also highlighted.

"At K Group, we want to promote the protection of fish stocks and provide our customers with clear information to support their choices," said Anna Blässar, Sustainability Manager at K Group. "Our K-food stores offer a wide range of sustainability-certified fish and seafood products."

Johanna Vepsä, MSC's Country Director for Finland and the Baltic States, expressed delight in Kesko's win, noting it as evidence of pioneering work in responsible fish products in Finland. "K Group's example shows that caring for the environment is not just an obligation but also a competitive advantage that attracts environmentally conscious consumers."