Kesla Restructures Operations and Management Team
Forestry technology company Kesla Oyj is restructuring its operating model and management team effective March 17, 2025, as part of its growth strategy implementation. Financial reporting structure remains unchanged.
Finnish forestry equipment manufacturer Kesla Oyj is reorganizing its operational structure and management team starting March 17, 2025. This move is part of the company's strategy to implement its growth objectives for the 2024–2028 period.
The operational changes will consolidate tractor equipment, logging equipment, truck and stationary cranes, and defense products into distinct product groups. Front-line functions, including sales, product management, marketing, and after-sales services, will be combined into a new Sales and Customer Care organization. A new director for this unit is being recruited, with CEO Pasi Nieminen serving in an interim capacity.
The Kesla Defence product group, established earlier this year, will maintain separate sales and product management due to market specifics. Tapio Pirinen will continue to lead sales for this group and will also assume responsibility for the company's Project Management Office (PMO) functions.
"Our strategy's core is enhancing the customer experience," stated CEO Pasi Nieminen. "By reorganizing our front-line functions, we improve customer processes, enabling better service and faster responses to market demands. Merging sales and after-sales allows for more even, flexible, and efficient resource allocation across selected markets to support growth."
Key functions such as product development, product management, digitalization, Kesla Defence, and PMO will now be integrated into the management team. Mika Tahvanainen has been appointed Director of Product Management and Digitalization. The company confirmed that the reorganization did not result in staff reductions.