KFC rolls out global Marvel-themed menu for Avengers: Doomsday promotion
KFC is launching a limited-time Doctor Doom-inspired menu across 100 countries to coincide with the upcoming release of Marvel Studios' Avengers: Doomsday.
KFC announced a global partnership with Marvel Studios, marking the chain’s largest collaborative venture to date. The promotion, centered on the antagonist Doctor Doom, will see themed food items, packaging, and collectibles introduced in 100 participating markets starting November 9.
The menu features items such as a branded burger, specialized dipping sauces, and various seasonal sides available through January 2027. In addition to the food, the campaign includes collectible figurines in select regions, designed to drive customer engagement ahead of the film's theatrical debut.
KFC Global CEO Scott Mezvinsky described the initiative as an effort to align the brand with a significant cultural phenomenon. Disney, the parent company of Marvel Studios, stated that the partnership serves to extend the film's visibility beyond traditional advertising. Avengers: Doomsday is scheduled for global release on December 18.