Khloud Partners with Soccer Club Gotham FC
Protein snack brand Khloud has partnered with reigning NWSL champion Gotham FC. The collaboration includes fan activations starting with The Queens Classic event.
Khloud, a brand focused on protein-rich snacks, has entered into a partnership with the soccer club Gotham FC, the reigning champions of the National Women's Soccer League (NWSL).
The collaboration commenced on July 15 with The Queens Classic event at Citi Field in New York. This event marked the first professional women's sporting event held at the stadium. Khloud organized a fan engagement campaign along the 7 train route, guiding supporters to the venue.
During the match, Khloud hosted creators in a suite experience, featuring custom Gotham FC jerseys designed by artist Mirchi by Kim. Attendees received limited-edition Khloud x Gotham FC scarves and game-day essentials. Khloud also distributed protein popcorn to over 5,000 fans as they departed the stadium.
Khloud's Chief Marketing Officer, Kathleen Braine, stated the partnership is a point of pride. "Gotham FC is bringing a whole new generation of soccer fans into the fold," Braine said. "At Khloud, we're always looking for ways to show up for our community. Our partnership with Gotham FC allows us to tap into an incredible fan community while bringing our delicious snacks to the moment."
The partnership also extends to over 600 exclusive watch party kits delivered to influencers, athletes, and fans nationwide to celebrate the NWSL and the World Cup. Khloud aims to provide protein-forward snacks for soccer fans throughout the summer.