Kia Presents Vision Meta Turismo Concept Car
Kia unveiled its Vision Meta Turismo concept car at Milan Design Week, aiming to reinterpret the "grand tourer" for the digital age. The concept combines classic GT aesthetics with electric powertrain technology and digital experiences.
Kia has presented its Vision Meta Turismo concept car at Milan Design Week, a vehicle designed to reimagine the "grand tourer" for the digital age. The concept merges the spirit of 1960s long-distance touring cars with contemporary electric mobility and immersive digital interaction.
Drawing from Kia's "Opposites United" design philosophy, the Vision Meta Turismo features a tension between soft surfaces and technical geometry. It boasts an extreme cab-forward architecture, a low and wide stance, and a sleek silhouette. The concept aims to deliver three core experiences: performance driving, immersive digital interaction, and lounge-like comfort.
Karim Habib, Executive Vice President and Head of Kia Global Design, stated that the Vision Meta Turismo signifies a milestone in Kia's future vision. He described the concept as a representation of Kia's commitment to integrating bold design and advanced technology to transform electric mobility into an emotionally engaging experience.
The Vision Meta Turismo embodies Kia's perspective on future mobility, where vehicles are envisioned as human-centered spaces that engage and inspire. It challenges the traditional "grand tourer" concept by offering a new blend of performance, digital integration, and comfort.