Kiehl’s deploys AI product matching tool on Spanish e-commerce platform

Kiehl’s has launched a digital skincare assessment tool on its Spanish website, powered by artificial intelligence from Skin Match Technology. The software helps customers navigate the brand's extensive product catalog by generating recommendations based on individual skin types, preferences, and ingredient sensitivities.

Designed to bridge the gap between physical retail support and online shopping, the system uses a database of over 27,000 ingredients. It provides users with a digital advisory report that explains the utility of recommended products and lists the specific benefits of their ingredients, aiming to improve consumer transparency.

The company reported a 30% increase in conversion rates on the Spanish platform following the introduction of the tool. Kiehl’s stated that it plans to continue expanding the use of these digital services to improve user navigation and product communication.