Kitzbühel hosts second "Pura Vida" summer event series

Kitzbühel Tourism is once again organizing the "Pura Vida Kitzbühel" event series, held on Thursday evenings throughout July and August. This initiative, launched last year in collaboration with young local entrepreneurs and Kitzbühel Tourism, aims to animate the town center with a vibrant and engaging summer program.

The concept, building on last year's success, emphasizes cooperation and openness to new ideas. "Pura Vida Kitzbühel" seeks to create an attractive meeting place for both residents and visitors during the summer months, encouraging active participation from various community stakeholders.

Each Thursday, the program will offer a range of activities, including yoga sessions in the park (with an indoor alternative in case of rain), face painting, balloon artists, and entertaining performances by clowns and magicians for younger attendees. Several local shops will also extend their opening hours during the event evenings.

The evenings will be accompanied by live music, with various artists and bands performing at different locations to engage all participating businesses. A new feature for this year is the specially created "Pura Vida Sommerdrink" 2022, a signature beverage intended to capture the joy of summer.

"Pura Vida Kitzbühel" is designed to be a flexible and enjoyable event series, attracting a diverse audience and continuing the town's summer traditions.