Kitzbühel Tourismus Receives German Brand Award

Kitzbühel Tourismus has received the German Brand Award for its outstanding brand management, with the accolade specifically recognizing the KITZBÜHEL Magazin. This award highlights the publication's success in the German-speaking market, an area where the German Brand Award is considered one of the most significant honors for brand leadership and marketing.

The KITZBÜHEL Magazin was initiated by Kitzbühel Tourismus during the 2021/2022 winter season with the aim of authentically communicating the diversity and unique essence of the destination. The magazine, which has now reached its tenth issue, offers readers stories about the region's people, traditions, nature, culinary scene, and lifestyle. It is complemented by event listings and insider recommendations.

Dr. Viktoria Veider-Walser, CEO of Kitzbühel Tourismus, commented on the significance of high-quality print media in an increasingly digital communication landscape. The award, presented by an independent jury of experts from business, academia, and agencies, acknowledges outstanding achievements throughout the entire brand development process.

The German Brand Award is known for recognizing excellence in brand strategy and execution. Kitzbühel Tourismus has a history of receiving national and international recognition for its marketing efforts, further solidifying its reputation in the travel industry.