Kitzbühel's Loyal Guest Club Celebrates 50th Anniversary
Kitzbühel Tourism is celebrating the 50th anniversary of its loyal guest program. Established in 1976, the club boasts over 10,000 members and fosters a unique sense of community.
Kitzbühel is marking the 50th anniversary of its Loyal Guest Club, Stammgäste Club Kitzbühel. The initiative was founded in 1976 by local tourism pioneers who recognized the importance of enduring customer relationships for a destination.
The club unites over 10,000 members from more than 40 countries annually. It aims to provide members with a sense of home and community that extends beyond typical holiday trips, with many families returning to Kitzbühel for generations.
The club's 50th-anniversary celebration took place in Kitzbühel from July 10th to 12th, 2026. The jubilee featured events highlighting friendship and togetherness, including a ceremony to unveil a special loyal guest medal and the inauguration of the renovated club house.
Kitzbühel's loyal guest program is considered unique in Austria and has served as a model for other destinations. The club helps to promote the region globally, with many loyal guests acting as ambassadors.