KNOX Hydration Becomes Official Sports Drink of Miami HEAT
KNOX Hydration has entered into a five-year agreement with the NBA team Miami HEAT, becoming the franchise's official sports drink. The partnership also marks the company's expansion into the U.S. market.
Performance hydration brand KNOX Hydration announced a five-year partnership with the NBA's Miami HEAT, naming KNOX as the franchise's Official Functional Sports Beverage.
The agreement signifies a major step in KNOX's global expansion and coincides with its entry into the United States market. The Miami HEAT provides a significant platform for KNOX to introduce its products to American consumers.
KNOX Hydration states its beverages are formulated to support hydration, replenishment, and recovery. The products contain no sugar or caffeine and include electrolytes, amino acids, vitamins, and minerals.
The partnership commences ahead of the upcoming NBA season. KNOX Hydration has been expanding globally, with previous entries into Africa, Australia, and the United Kingdom.