Korean Food Reaches Mexican Consumers Through aT Initiative
Korea Agro-Fisheries & Food Trade Corporation (aT) has concluded K-Food Supporters Mexico 2026, a project that brought Korean food closer to Mexican consumers.
The Korea Agro-Fisheries & Food Trade Corporation (aT) Los Angeles Office has successfully concluded K-Food Supporters Mexico 2026, an initiative aimed at increasing awareness and consumption of Korean food in Mexico.
The project utilized community-led experiences and digital storytelling to connect with Mexican consumers. The objective was to foster a deeper engagement between consumers and Korean food culture, while promoting Korean food products within the local market.
Through various events and content creation, K-Food Supporters Mexico 2026 provided Mexican consumers with insights and experiences related to Korean cuisine. The successful conclusion of this initiative is expected to contribute to the growth of Korean food exports and brand recognition in the region.