Korean Skincare Brand MDP+ Enters Nordstrom Retail Network
Korean derma-skincare brand MDP+ has launched at Nordstrom, marking the company’s expansion into U.S. department stores via its online platform and select brick-and-mortar locations.
MDP+, a skincare brand under the South Korean company MEDIPEEL, has officially expanded its U.S. distribution to include Nordstrom. The brand’s product line, which centers on its Peptide 9 and neck care collections, is now available on Nordstrom’s website and will be phased into seven physical Nordstrom stores, alongside availability at Nordstrom Rack locations nationwide.
Prior to this retail launch, the brand focused heavily on digital marketplaces such as Amazon and TikTok Shop, where its Peptide 9 Bio Sun Stick Pro has gained traction with reported sales of over 450,000 units. The move to a traditional retail environment signals a broader effort by the company to capture the department store demographic, which differs from its primarily younger, social-media-driven customer base.
The expanded assortment at Nordstrom includes eight items, ranging from cleansers to specialized anti-aging formulas. These products utilize ingredients such as peptides and collagen, drawing on the brand's 15-year background in Korean esthetic dermatology. A company spokesperson stated that the expansion serves to increase brand exposure across diverse retail channels.
Physical locations included in the rollout cover key metropolitan areas, including Seattle, Chicago, Los Angeles, Dallas, and Honolulu. This strategy reflects a growing trend of specialized international skincare brands using established U.S. retailers to bridge the gap between niche online success and mass-market retail presence.