KÜS Study: German Consumers Prioritize Car Safety and Repair Trust
A new KÜS "Trend Tacho" study reveals that German drivers prioritize vehicle safety and reliable repairs, with used cars and maintenance favored over new purchases.
A recent "Trend Tacho" study by the KÜS, a national vehicle inspection organization, highlights the priorities of German car owners. The findings indicate a strong emphasis on safety and dependability.
Safety emerged as a paramount concern, especially in the used car market, where the vehicle's condition and safety features outweigh price considerations. The study also shows a preference for repairing existing vehicles over purchasing new ones, reflecting a consumer focus on longevity and cost-effectiveness.
When selecting a repair shop, trust and value for money are key determinants. Both franchised dealerships and independent workshops are viewed similarly, provided they offer quality service at competitive prices. Information gathering for car purchases largely happens online and through dealer interactions.
The report also notes the growing importance of sustainability and environmental awareness in the automotive sector. Drivers are conscious of safety and environmental factors, even when seeking to reduce expenses. KÜS operates as a technical service in various countries, including Luxembourg, and regularly publishes analyses on automotive trends.