KSM-66 Ashwagandha to serve as title sponsor for FIBO 2026
KSM-66 Ashwagandha will continue its partnership with the fitness and health trade show FIBO for the 2026 edition in Cologne.
FIBO has confirmed that KSM-66 Ashwagandha will return as the title sponsor for the 2026 trade show. The event is scheduled to take place in Cologne from April 16 to April 19, 2026.
Silke Frank, Event Director of FIBO, stated that the renewed sponsorship emphasizes the integration of nutrition into the broader health and fitness industry. The collaboration is intended to highlight the importance of evidence-based nutritional solutions for physical and cognitive performance.
KSM-66 Ashwagandha, which claims a presence in over 4,500 brands worldwide, plans to host an exhibition space in Hall 10.2. The company intends to showcase products designed for stress resilience, sleep improvement, and cognitive health, aimed at both industry professionals and consumers.
As a global gathering, FIBO provides a space for networking, trend analysis, and product launches within the wellness sector. The 2026 event continues the organizer's focus on aligning scientific health data with active lifestyle trends.