KT&G Launches ESSE Brand at Istanbul Airport Duty-Free
South Korean tobacco company KT&G has launched its global ESSE brand at the duty-free shops of Istanbul Airport, strengthening its international presence in a major travel retail market.
KT&G, a prominent South Korean tobacco manufacturer, has introduced its ESSE brand to the duty-free retail outlets at Istanbul Airport in Turkey. This move positions the company within one of the world's largest travel retail markets.
The launch at Istanbul Airport is part of KT&G's broader strategy to expand its global footprint and market share. ESSE is one of the company's flagship cigarette brands, and this expansion aims to bolster its international recognition.
KT&G, the largest tobacco company in South Korea, has been focusing on diversifying its product portfolio and increasing its presence in overseas markets. Specific sales targets or investment figures related to the Istanbul launch have not been disclosed.