KT&G Launches Global Brand ESSE at Istanbul Airport Duty-Free

South Korean tobacco manufacturer KT&G has introduced its global brand ESSE to the duty-free shops at Istanbul Airport in Turkey. The move marks a significant step in the company's international growth strategy, leveraging Istanbul Airport's status as a major global duty-free market.

The launch at Istanbul Airport is part of KT&G's broader objective to enhance its global brand recognition and market share. The company aims to capitalize on the high passenger traffic and the significant potential within the duty-free retail sector to reach new consumer demographics.

ESSE is positioned as one of KT&G's key brands for international markets. The company has focused on product development and strategic marketing initiatives to solidify its standing in the competitive global tobacco industry.

Beyond tobacco manufacturing and sales, KT&G's business interests also extend to other sectors, including health and beauty products. In recent years, the company has pursued diversification of its portfolio to reduce its reliance on traditional tobacco operations.