L Catterton invests in Glance to support AI-driven shopping expansion in US
Consumer-focused investment firm L Catterton has backed the InMobi-supported AI shopping platform Glance to facilitate growth in the US market.
Investment firm L Catterton has made a fresh equity infusion into Glance, an AI-powered shopping platform backed by InMobi. The companies did not disclose the financial terms of the deal, which aims to accelerate Glance's strategic expansion within the United States.
Glance operates a platform that uses agentic AI to analyze user preferences and recommend products across mobile devices and connected televisions. By embedding commerce directly into device interfaces—through partnerships with manufacturers like Samsung and Motorola—Glance seeks to streamline the transition from product discovery to purchase. The service is already accessible on millions of devices across the US.
Naveen Tewari, founder and CEO of Glance, stated that the investment validates the company’s shift toward agentic shopping models. Founded in 2019, Glance has previously secured funding from high-profile investors including Google and Jio Platforms, reaching a user base in the hundreds of millions.
L Catterton intends to leverage its global network and consumer-sector operating expertise to assist in Glance’s operational growth. The investment follows Glance's recent efforts to integrate generative AI tools, which allow users to visualize products in personalized contexts, further bridging the gap between digital content consumption and retail transactions.