Lab Grown Diamond Brand Aukera Raises ₹90 Cr Debt Funding

Aukera, a direct-to-consumer brand specializing in lab grown diamond jewelry, has raised ₹90 crore, equivalent to approximately $10 million, through a debt funding round. The financing was led by Alteria Capital, with participation from InnoVen Capital, Lighthouse Canton, and an undisclosed bank.

The capital infusion is earmarked for expanding Aukera's physical store network in both existing and new markets. The company also intends to invest in design and product innovation, talent acquisition, and strengthening its omnichannel infrastructure.

Following a Series B funding round led by Peak XV Partners, Aukera has grown its footprint significantly, increasing its owned stores from 13 to 35. The brand has expanded its presence to cities such as Pune, Lucknow, Dehradun, and Vizag, in addition to its initial markets like Bengaluru, Hyderabad, and Delhi NCR.

Founded in 2023, Aukera operates an omnichannel model, offering lab grown diamond jewelry through its e-commerce platform and physical retail outlets. To date, the company has raised a total of approximately $28.2 million in funding.