Lantmännen highlights need for verifiable sustainability claims
At Livsmedelsdagarna, Lantmännen's Head of Sustainability, Claes Johansson, participated in an expert panel on substantiating sustainability claims. The discussion addressed increasing EU requirements for corporate sustainability communications and the necessity of credible evidence.
The requirements for corporate sustainability communications are becoming more stringent. Lantmännen's Head of Sustainability, Claes Johansson, participated in an expert panel at Livsmedelsdagarna in Tylösand, focusing on how companies can demonstrate that their sustainability claims are backed by credible evidence. The discussion highlighted the growing need for verifiable data in corporate communications.
Panelists addressed new EU regulations and explored strategies for food companies to substantiate their sustainability claims. For Lantmännen, the implementation of third-party certification is seen as a crucial step for its Climate & Nature farming program, facilitating its continued growth and market acceptance.
The event underscored the importance of transparency and rigorous proof for environmental and social responsibility initiatives. Companies are increasingly expected to provide concrete data to support marketing messages related to sustainability.
Lantmännen's approach, emphasizing third-party certification for its Climate & Nature program, aligns with these evolving industry standards and consumer expectations for accountability in sustainability reporting.