LaPlaya Beach & Golf Resort Partners with Draper James and POLYWOOD

LaPlaya Beach & Golf Resort in Naples, Florida, has introduced a new seasonal program, 'Après Sea,' created in partnership with Draper James, a lifestyle brand founded by Reese Witherspoon, and POLYWOOD, a manufacturer of sustainable outdoor furniture. The initiative, running from July 25 to October 25, aims to blend resort leisure with curated spaces and Southern-inspired hospitality.

The program integrates the Draper James by POLYWOOD collection into various resort areas. The Gulf Lawn will feature elevated social gathering spaces equipped with POLYWOOD's Savannah collection, offering food and beverage service and activities. This area overlooks the Gulf of Mexico and is designed for social gatherings.

Additionally, the SpaTerre Veranda will be enhanced with elements inspired by Draper James' style, including POLYWOOD furniture. This space will offer experiences tied to Draper James' 'Lemon Sunshine' tea collaboration with Tea Forté, including artisanal iced tea pours. The spa itself will feature wellness treatments, such as facials and massages, incorporating citrus notes.

Marina Serret, Area Director of Sales and Marketing at LaPlaya Beach & Golf Resort, stated that the partnership aligns with the resort's philosophy of building lasting memories. "We're confident that the spaces we've created are more than just places where our guests will relax in style; they're where guests pause to reflect on the day's treasured moments," Serret said.