Later Reports Record Quarterly Revenue

Influencer marketing company Later announced a record financial performance for the third quarter, achieving the highest quarterly revenue in the company's history. New business grew by 100% year-over-year, marking the 12th consecutive quarter of double-digit annual growth.

Later's growth was fueled by significant new agency-of-record wins and increased customer investments across its expanded marketing services, powered by its EdgeAI intelligence layer. The "Creator AEO" offering has gained traction following its May launch, assisting brands in influencing their appearance in AI-generated answers through trusted third-party content and creator conversations. Customers have also increased investments in paid media amplification and TikTok Shop, reflecting a growing demand for Later's creator and social commerce capabilities.

The company's creator network saw substantial growth, with active creators increasing by 30% and creator payouts rising by 89% year-over-year. This indicates expanding earning opportunities for creators on the platform.

To support its expansion, Later added over 40 employees in the third quarter and is actively recruiting for nearly 100 open positions. The company is also opening a new office in New York to enhance its proximity to customers and the creator community.