LEGO Group publishes global media contacts
The LEGO Group has released updated media contact information for press inquiries globally. The company directs consumer service requests to a separate channel.

The LEGO Group has organized and released detailed contact information for media representatives worldwide. These updated details aim to facilitate more direct communication with the company's communication and brand relations teams at local and regional levels.
Through this update, the LEGO Group seeks to streamline its communications and ensure that the media receives prompt and accurate information regarding product launches, company news, and brand statements. Specific contacts have been assigned for various regions, spanning Europe, Asia Pacific, and the Americas.
Individuals and PR agencies are listed for different geographical areas, including dedicated contacts for Germany, Austria, and Switzerland, as well as the UK and Ireland, among other European nations. This suggests a strategic focus on regionally tailored brand communication efforts.
The company has also emphasized that all inquiries related to consumer service, such as product information or customer support, should be directed to the designated consumer service channel. This ensures that media-focused resources are efficiently allocated to address press needs.