LEGO Insiders Program Expands Points Earning via QR Codes
LEGO has introduced a new feature for its LEGO Insiders loyalty program, allowing members to earn points by scanning QR codes found on building instructions.
LEGO, the Denmark-based toy manufacturer, has launched a new initiative for its LEGO Insiders loyalty program. The company is now enabling members to earn points by scanning QR codes present on the building instructions included with its construction sets.
Customers can use their smartphone camera or the dedicated LEGO Builder app to scan these QR codes. The scan directs users to a portal where they can log in or create a LEGO Insiders account. Upon successful registration of a set, members receive 20 bonus points. This feature can also be applied to sets already owned, provided they feature the QR code on the instructions.
The program is exclusively for adults, and each set can only be registered once for points. While most sets will include the QR codes, some older products, special editions like LEGO City Missions, or advent calendars may not be equipped with them. Damaged QR codes can be addressed by contacting LEGO customer service.
LEGO encourages the use of its Builder app for a streamlined experience. A LEGO account is a prerequisite for participation and earning points. Further details regarding the LEGO Insiders program are available on the company's official website, LEGO.com.