LEGO Introduces Super Mario Characters in Interactive Building Sets

LEGO GmbH has introduced new LEGO Super Mario building sets, featuring key characters from Nintendo's popular game series. These new sets are designed to combine physical construction with digital interaction, offering a novel way for children to engage with the Super Mario universe.

The interactive figures – LEGO Mario, LEGO Luigi, and LEGO Peach – form the core of these sets. The figures respond to their environment with sound effects and digital expressions displayed on their chest screens. They work in conjunction with a dedicated LEGO Super Mario app that provides building instructions and tracks game progress.

LEGO emphasizes that these sets foster creativity and problem-solving skills as children immerse themselves in their favorite characters' adventures. The company suggests that through play, children develop abilities such as teamwork and fine motor skills, often without realizing the learning component of the experience.

Included sets feature "Adventures with Interactive LEGO Mario," "Adventures with Interactive LEGO Luigi," and "Adventures with Interactive LEGO Peach." Additionally, the range offers Mario Kart-themed sets, such as "Mario Kart™ – Mario & Standard Kart." These products allow for the construction and play of various adventures using characters from the LEGO Super Mario world.