LEGO Launches Loyalty Program for Earning Points
LEGO has introduced its new LEGO Insiders loyalty program, enabling members to earn points through purchases and activities. Points can be redeemed for rewards and discounts.
LEGO GmbH has launched the LEGO Insiders loyalty program, offering members a way to accumulate points through various activities and purchases.
Members enrolled in the program will earn points by purchasing products on LEGO.com and at participating LEGO Stores, as well as by registering their LEGO sets. Points can also be accrued by participating in program-offered activities. The program is open to all individuals aged 18 and over.
Immediate benefits for LEGO Insiders include early access to new sets, exclusive member-only rewards, and competitions. Accumulated points can be redeemed for special rewards and coupon codes, usable for purchases. The program is available in multiple regions, with details on its scope accessible via the LEGO.com website.
Participation requires creating a LEGO account on LEGO.com. While points can be earned and redeemed in LEGO Stores, this capability is not available at LEGO Certified Stores, identified by a yellow flag. Purchases made on LEGO.com will always allow for point accrual.