LEGO prohibits commercial use of products without permission

LEGO GmbH has issued a clarification regarding the commercial use of its products and intellectual property. The company states that its brand names, logos, and trademarks, such as the iconic 2x4 brick or the LEGO minifigure, are not permitted for use in commercial campaigns, marketing, or public relations efforts. This restriction also extends to building instructions and individual product pieces.

The company cited its historical experience, which has demonstrated a need for careful monitoring and regulation of its trademarks' commercial applications. LEGO GmbH emphasizes that safeguarding its intellectual property is crucial for maintaining brand integrity and reputation.

Customers considering commercial projects involving LEGO products are advised to review the company's "Fair Play" policy for detailed guidelines. In cases of doubt or uncertainty, LEGO recommends seeking legal counsel from a lawyer specializing in intellectual property law before proceeding with any project decisions.

LEGO does not offer public licenses or permissions for such uses and maintains strict control over its brand assets. The company's stance aims to prevent brand misuse and ensure that any commercial exploitation aligns with the values and standards of the LEGO brand.