Lego reports 21% revenue increase in first half of 2026

Lego Group reported a 21% increase in revenue for the first half of 2026, reaching a record 41.9 billion Danish kroner (approximately $6.54 billion). This growth occurred despite a global cost-of-living crisis impacting consumer spending.

The toy manufacturer also saw its operating profit climb 22% year-over-year to 10.9 billion Danish kroner (approximately $1.7 billion). Net profit rose 32% to 8.6 billion Danish kroner (approximately $1.3 billion). Lego attributed these gains to strong sales, efficiency improvements, and continued investment in strategic areas like sustainability.

Consumer sales, a critical metric for the retail sector, were up 22% year-over-year. This performance contrasts with broader retail trends where many stores have seen reduced foot traffic. The toy industry overall has shown resilience in 2026, with U.S. toy sales up 17% in the first six months of the year, according to market research firm Circana.

Lego CEO Niels B. Christiansen credited the company's diverse product portfolio, which spans entertainment partnerships, pop culture, and sports, for its success. "Our portfolio of products offers something for everyone, and culturally relevant brand experiences continue to drive demand across the globe," Christiansen stated. The "Lego Botanicals" line was cited as the eighth best-selling toy in the U.S. during the period.

During the first half of 2026, Lego introduced 330 new products, including additions to established lines like Star Wars and Speed Champions, alongside releases tied to the 2026 FIFA World Cup. The company also launched Lego Smart Play, an interactive toy technology without screens, in March.