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LEGO.com Updates Website With Cookie Consent and New 'Play Zone'

LEGO.com has updated its website, prompting users for cookie consent and introducing a new 'The Play Zone' section. The 'Play Zone' offers games and videos for children.

19 June 2026
LEGO.com Updates Website With Cookie Consent and New 'Play Zone'
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LEGO.com has implemented website updates that affect user experience and privacy settings. Site visitors are now prompted to accept cookie usage, a standard practice for data collection and service improvement.

The updates include the introduction of 'The Play Zone', a new section designed primarily for children. This area provides access to interactive games, videos, and other entertainment content, aiming to offer a more engaging digital experience for young users.

In conjunction with the cookie policy, LEGO clarifies that cookies are used to remember user choices, such as country selection and LEGO account information. Cookies also contribute to the website's operational functionality. The company directs users to its dedicated Cookie Policy and Privacy Policy for comprehensive details on data handling.

Original source: lego.com