LEPAS Redefines Premium Automotive Experience
As the automotive industry re-evaluates premium customer values, LEPAS, Chery Auto's NEV brand, presents its vision for "elegant mobility" focusing on design, technology, and comfort.
LEPAS, Chery Auto's brand for new energy vehicles (NEV), has outlined its definition of premium in the automotive sector. The company positions premium as "elegant mobility," characterized by resonant design, unobtrusive technology, and a serene cabin experience. This approach aims to address evolving customer expectations in the industry.
The brand's philosophy is built on three pillars: 'Leopard Aesthetics,' drawing inspiration from the animal's poise and agility; 'Elegant Technology,' utilizing the LEX platform for intuitive integration; and 'Refined Space,' combining thoughtful layout, premium materials, and acoustic refinement.
The LEPAS L6 model received the Best Interior Design award in the City Car category at the 2026 Torino Automotive Design Award (TADA) in Turin, Italy, on September 11, 2026. The jury specifically acknowledged the L6's spacious and sophisticated interior, its premium materials, flexible storage solutions, and the seamless integration of technology.
LEPAS offers diverse powertrain technologies to meet varying market demands, with NEV models already launched in markets like Thailand and Indonesia. Pre-sales are also underway in select European markets, and Chery Group's iCAUR brand is preparing for expansion into Europe.
In October, LEPAS will host its inaugural "Elegant Lifestyle Week" as part of the 2026 Chery International User Summit, exploring how elegance can shape everyday mobility.